Learn about the updated Domain Authority metric that better predicts ranking ability and correlates with Google SERPs. Find resources, guides, webinars, and FAQs to …In today’s digital age, protecting your online identity has become more important than ever. With cyber threats and data breaches on the rise, it is crucial to take steps to safegu...Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Domain authority (DA) is a metric developed by Moz that you can use to predict how well your website will rank in search engines. It shows the relevance of your site with respect to your industry or a specific topic. So, it’s a measure of the strength or authority of your domain. While using domain …Domain authority (DA) is a score created by Moz in an effort to help marketers gauge the authority of websites and their likelihood to rank for keywords. DA is a hot topic in the SEO and marketing world. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t).Nigeria's .ng domains cost more than double what it takes to register a .com, .org or .net domain. On the internet, Nigerians are opting for more global identities through web addr...Overall, there are an estimated 1.13 billion websites actively operated today, and they all have a critical thing in common: a domain name. Also referred to as a domain, a domain n...Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Dec 4, 2023 ... Whether you use Moz or not, Domain Authority is a proprietary metric that seems to have actual weight and use on SEO results.Assuming your site structure, file and folder names, and content remain the same and you do 301 redirects then no, you would not lose backlinks and domain authority. You should also: benchmark key metrics (for example, site speed and rankings); update internal links (don't forget about your non-html pages as well); check for and fix …Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Moz's Link Index Crawler. Our Link index data is gathered by crawling and indexing links, just like Googlebot does to populate Google’s search results. This data allows us to understand how Google rankings work and calculate metrics like Page Authority and Domain Authority. Our web crawler, Dotbot, is built on a machine learning-based model ...Hi All, We're creating a sub-domain for a new program launch on a client site and we need to choose the "right" sub-domain name that properly reflects the offering and hopefully keyword driven. The client is already using the preferred sub-domain name but until we get clarification that we can take it over, I'm doing my due diligence and ...The Moz DA Checker uses a collation of data from its own Moz Web Index. It can be used to determine how well you and others rank.Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas. We launched the Beginner's Guide to SEO and our first Search Ranking Factors study, and that hub of industry expertise transformed into a ...Domain authority (DA) is a score created by Moz in an effort to help marketers gauge the authority of websites and their likelihood to rank for keywords. DA is a hot topic in the SEO and marketing world. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t).Domain Authority (DA) is one of the most important metrics when it comes to websites. Developed by Moz, the DA is a reflection of how popular and trustworthy a site is. The higher the DA, the better the link. While there’s no official range for “good” or “bad” DA rankings, it’s widely accepted that sites with a score of 80 or higher ...An external link is a link that points at an external domain. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Top SEOs don't believe that the "title" link …MOZ domain authority for the new domain has climbed from 5 to about 12. The old domain had a DA of 23. In Google Search Console hundreds of "URL Not Allowed" errors are the site map for our previous domain that redirects to our new domain. Attached please see image of this. The site map for the new domain appears normal, but about … Authority Scoring What It Is, How It’s Changing, and How to Use It Recent updates In September 2017, Moz started tracking historical data in order to be able to show Domain Authority, Page Authority, and Linking Domain counts over time. At the end of April 2018, Moz announced a complete rebuild of our link technology. Moz’s Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. ... and traffic by keyword. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Domain Authority 93. Linking Root Domains 432k. Ranking Keywords 460.8k. Spam Score 1% ...Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Moz metrics like Spam Score help us drive effective results day in and day out. The Moz API has been instrumental in providing the users of our marketplace with first-hand information on Domain and Page Authority of over 1,000 active premium-aged domains. To this day, we consider Moz's DA the single most accurate measure of … Page Authority metrics are incorporated into dozens of SEO and online marketing platforms across the web. In the Moz ecosystem, you can check Domain Authority using Link Explorer, MozBar, Moz's free SEO toolbar, or in the SERP Analysis section of Keyword Explorer. Authority metrics are also incorporated into all Moz Pro campaigns, as well as ... Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to greater likelihood of ranking, and are based on data from Moz's Link Explorer web index and a machine learning model. Learn how to check, improve, and track your DA score with Moz Pro. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. For instance, a DA of 50 ...I manage a site that has home page authority of 69, and overall domain authority of 63. To improve domain authority, would it help to remove some of the pages that have 0 page authority? ... See which Moz SEO solution best meets your business needs. Moz Data Power your SEO strategy & AI models with custom data solutions. Moz 20th …That is a solid answer, but to also chime in, Domain Authority is a Moz metric that largely increases and decreases depending on the number of backlinks a website has, and also takes into consideration the competitive landscape. So if your goal is to raise your Domain Authority score, you would want to start …See which Moz SEO solution best meets your business needs. ... Moz Pro Discover Brand Authority Learn More Free SEO Tools. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Keyword Explorer Find traffic-driving keywords with our 1.25 billion+ keyword index. ...Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas. We launched the Beginner's Guide to SEO and our first Search Ranking Factors study, and that hub of industry expertise transformed into a ...Im trying to rank for a keyword and i saw that this domain is available the top listing under this search team is a domain authority 14 and according to seo site explorer has 1 page linking to it and its a no follow link. Would it make since to buy this domain optimize it and forward it back to my main site or is this bad to do.Domain Authority Checker by smallseotools.com is the best and most popular free tool on the web for checking the Moz DA of websites. Our free DA Checker tool is fun to use and … Authority Scoring What It Is, How It’s Changing, and How to Use It Recent updates In September 2017, Moz started tracking historical data in order to be able to show Domain Authority, Page Authority, and Linking Domain counts over time. At the end of April 2018, Moz announced a complete rebuild of our link technology. Moz’s Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. ... , links, and traffic by keyword. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Domain Authority 95. Linking Root Domains 5.1m. Ranking Keywords …In today’s digital age, search engine optimization (SEO) has become a crucial aspect of any successful online marketing strategy. With millions of websites competing for attention ...Domain Analysis Get top competitive SEO metrics like DA, top pages and more. ... Step-by-step guides to search success from the authority on SEO. Moz Academy Upskill and get certified with on-demand courses & certifications. SEO Q&A Insights & discussions from an SEO community of 500,000+.Jan 10, 2023 · This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin ... Sep 14, 2021 ... Developed by Moz, Domain Authority is a ranking score that can predict how likely a website is to rank in search engine results pages (SERPs) of ...Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Step-by-step guides to search success from the authority on SEO. Moz Academy Upskill and get certified with on-demand courses & certifications. ... But if you're looking for sites ranked specifically by SEOMoz Domain Authority then I don't think so, at least not that I'm aware of : ) 1 Reply Last reply Reply Quote 0. 1 / 1; First post . Last ...Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Learn about the updated Domain Authority metric that better predicts ranking ability and correlates with Google SERPs. Find resources, guides, webinars, and FAQs to …Moz measures domain authority on a scale of 1 to 100, and while higher scores are more likely to perform better in search engine results pages, that doesn’t mean that lower scores are necessarily bad. For instance, if your website is brand new or relatively young, a low domain authority score is to be expected. Regardless of how well ...Subdomains can be kind of interesting sometimes because there's a lot less technical hurdles a lot of the time. You don't need to get your engineering staff or development staff involved in putting those on there. From a technical operations perspective, some things might be easier, but from an SEO perspective this can be very …REMARKABLE BENEFITS WITH HIGH DOMAIN AUTHORITY: A Catalyst for Business Success · Trustworthy Brand Image: · Amplified Organic Traffic: · Enhanced Conversion R...SEO research while you search. The industry's leading SEO toolbar – over 1 million installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Access and compare link metrics across …Moz was the first & remains the most trusted SEO company. Case Studies Explore how Moz drives ROI with a proven track record of success. New Releases ... Because of the power of backlinks to provide authority to your overall domain and individual website pages, you’ll want to understand the basic concept of a good link vs. a …Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.What is Brand Authority? Brand Authority is a (1-100) score developed by Moz that measures a domain’s total brand strength. Where Domain Authority measures your ability to rank on search engines, Brand Authority measures your broader influence across marketing channels. Why Brand Authority? We know that brands matter, online …Overall, there are an estimated 1.13 billion websites actively operated today, and they all have a critical thing in common: a domain name. Also referred to as a domain, a domain n...Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. If you’re going into 2022 still wondering what DA is …A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. For instance, a DA of 50 ...First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of …Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from … Top Linking Domains. The top linking domains to linkedin.com based on Domain Authority (DA), a metric which predicts ranking potential based on links. Learn more about Domain Authority . Domain. DA. www.google.com. 100. youtube.com. 100. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Having a website is essential for any business, and one of the most important aspects of creating a website is choosing the right domain name. Google Domains is a great option for ...Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. ... and traffic by keyword. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Domain Authority 93. Linking Root Domains 692.4k. Ranking Keywords 354.5k. Spam Score 6% ...Well there ya have it. DA is mostly based off the authority and quantity of a sites backlinks. 0. optimalwebinc @OlegKorneitchouk Feb 20, 2013, 10:48 AM. The crawler isn't blocked; we checked that first. According to SEOmoz and Ahrefs, there's zero backlinks, but it does have some social shares. 2 Replies Last reply Feb 20, 2013, 3:42 …Domain age can have an impact on Domain Authority. However, it is generally considered to be fairly minimal and there are plenty of other elements that will impact domain authority on a much larger scale. Take a look at the following resources on Moz for more information. Let me know if you have any …Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. ... and traffic by keyword. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Domain Authority 93. Linking Root Domains 432k. Ranking Keywords 460.8k. Spam Score 1% ...1. DougRoberts Nov 18, 2013, 1:16 AM. This means that your domain hasn't been crawled and that there's no data in Mozscape. You get the following explanation from OpenSiteExplorer when you look for a domain that isn't crawled: Although our index is large, there are a number of reasons why we may not have data for the page you've …An external link is a link that points at an external domain. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Top SEOs don't believe that the "title" link …An external link is a link that points at an external domain. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Top SEOs don't believe that the "title" link …Authority Scoring What It Is, How It’s Changing, and How to Use It Recent updates In September 2017, Moz started tracking historical data in order to be able to show Domain Authority, Page Authority, and Linking Domain counts over time. At the end of April 2018, Moz announced a complete rebuild of our link technology. Moz’s SEO research while you search. The industry's leading SEO toolbar – over 1 million installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Access and compare link metrics across pages while viewing any ... 1. DougRoberts Nov 18, 2013, 1:16 AM. This means that your domain hasn't been crawled and that there's no data in Mozscape. You get the following explanation from OpenSiteExplorer when you look for a domain that isn't crawled: Although our index is large, there are a number of reasons why we may not have data for the page you've …Nov 12, 2012 · Domain Authority doesn't measure or relate to anchor text or content relevance, both of which have been found to be linked to Penguin penalties. Domain Authority doesn't relate to intent (i.e. was the link intended for SEO alone, or is its primary purpose to benefit users), which is what Matt Cutts and Google tend to talk about when discussing ... Scrape SEO metrics (Domain Authority, Page Authority, Spam score, Number of Linking Root Domains) for websites in bulk from moz.com.Nov 12, 2012 · Domain Authority doesn't measure or relate to anchor text or content relevance, both of which have been found to be linked to Penguin penalties. Domain Authority doesn't relate to intent (i.e. was the link intended for SEO alone, or is its primary purpose to benefit users), which is what Matt Cutts and Google tend to talk about when discussing ... Moz measures domain authority on a scale of 1 to 100, and while higher scores are more likely to perform better in search engine results pages, that doesn’t mean that lower scores are necessarily bad. For instance, if your website is brand new or relatively young, a low domain authority score is to be expected. Regardless of how well ... Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. In today’s digital age, having a strong online presence is essential for any business or individual. One of the first steps to establishing an online presence is getting a website....Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. ... , links, and traffic by keyword. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Domain Authority 93. Linking Root Domains 984.9k. Ranking …Subdomains can be kind of interesting sometimes because there's a lot less technical hurdles a lot of the time. You don't need to get your engineering staff or development staff involved in putting those on there. From a technical operations perspective, some things might be easier, but from an SEO perspective this can be very …Users of a website can check the credibility of the site by looking at the author of the site, the date the site was published, the company that designed the site, the sources of t...Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Keyword Explorer Find traffic-driving keywords with our 1.25 billion+ keyword index. Link Explorer Explore over 40 trillion links for powerful backlink data. ... Step-by-step guides to search success from the authority on SEO. Moz AcademyAhrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Ahrefs DR is based on … Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards. Domain Authority. Predict the ranking power of link signals to a website with the original authority metric developed by Moz. Often imitated, never replicated. What is Domain Authority? Developed by Moz, domain authority (DA) is a score that allows you to measure the likelihood of your website ranking in search engine …I manage a site that has home page authority of 69, and overall domain authority of 63. To improve domain authority, would it help to remove some of the pages that have 0 page authority? ... See which Moz SEO solution best meets your business needs. Moz Data Power your SEO strategy & AI models with custom data solutions. Moz 20th …Additionally, Moz prioritizes crawling based on the authority and relevance of the linking domain. Regarding your concern about domain authority not changing despite obtaining high-quality links, it's important to remember that DA is a relative metric that takes into account various factors beyond just the number …Jan 31, 2023 · Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. That means a site like Wikipedia, which has 5.2 billion links from almost 7 million ... Overall, there are an estimated 1.13 billion websites actively operated today, and they all have a critical thing in common: a domain name. Also referred to as a domain, a domain n...A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. For instance, a DA of 50 ...An introduction to Domain Authority. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. Moz calculates DA on a score of 1-100. GUIDE TO DOMAIN AUTHORITY 2.0 | 19 To sum it up: Moz is changing the way our Domain Authority score is calculated for even better accuracy. Expect changes to your DA score in light of this update, but know that it’s not a reflection of changes to your site. DA is a comparative metric, so look to see how your competitors’ scores change, too.
What is Brand Authority? Brand Authority is a (1-100) score developed by Moz that measures a domain’s total brand strength. Where Domain Authority measures your ability to rank on search engines, Brand Authority measures your broader influence across marketing channels. Why Brand Authority? We know that brands matter, online …. Ya des
According to Moz DA or Domain Authority represents Moz's best prediction for how a website will perform in search engine rankings. DA gets calculated by combining all of other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.Scrape SEO metrics (Domain Authority, Page Authority, Spam score, Number of Linking Root Domains) for websites in bulk from moz.com.Jan 12, 2022 · 2. Domain Authority is not the only site authority metric. Moz’s Domain Authority is not the only site authority metric available to SEOs. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority Score Domain Analysis Get top competitive SEO metrics like DA, top pages and more. ... Step-by-step guides to search success from the authority on SEO. Moz Academy Upskill and get certified with on-demand courses & certifications. SEO Q&A Insights & discussions from an SEO community of 500,000+.An introduction to Domain Authority. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. Moz calculates DA on a score of 1-100.Moz Pro will help you find new ones and maximize the effect of those you already have. Gain confidence in links with proprietary metrics like Page Authority, Domain Authority, and Spam Score. Links are a critical element of effective SEO. Moz Pro will help you find new ones and maximize the effect of those you already have.The authority of a domain is best estimated by Moz, which will tell you how well a website will perform in search engines. They combine the strength of your domain with other …There is not a problem if all the content is different and unique to the sub-domain.The problem only comes when you try and rank for content that you are already ranking for on the main website. The best way is to pull all content on to the main website as it is far better for SEO. I can understand your comment about other sites doing it but ...Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index.Moz has another link-based metric called page authority (PA). Like DA, PA also uses the quality and quantity of linking root domains to predict the likelihood ...Will the backlinks of the old site help my new domain's authority? In the eyes of Moz I've read, NO. I understand it's just a MOZ metric but from what I understand it also correlates with Google's actual 'authority' metric/method of giving value to a particular domain over another based on the backlinks.Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is based on a scale from 0 to 100, with higher scores indicating a greater ability to rank. Keep in mind that Domain Authority is just one of many factors search engines consider …Hi All, We're creating a sub-domain for a new program launch on a client site and we need to choose the "right" sub-domain name that properly reflects the offering and hopefully keyword driven. The client is already using the preferred sub-domain name but until we get clarification that we can take it over, I'm doing my due diligence and ...Additionally, Moz prioritizes crawling based on the authority and relevance of the linking domain. Regarding your concern about domain authority not changing despite obtaining high-quality links, it's important to remember that DA is a relative metric that takes into account various factors beyond just the number …Domain authority is a metric generated by Moz, an SEO technology company. However, since Google’s algorithm factors in the quality and quantity of backlinks when determining a site’s SERP ranking, domain authority can be a helpful proxy for analyzing how Google views your site. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Start my free trial. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic ... Nigeria's .ng domains cost more than double what it takes to register a .com, .org or .net domain. On the internet, Nigerians are opting for more global identities through web addr... Moz metrics like Spam Score help us drive effective results day in and day out. The Moz API has been instrumental in providing the users of our marketplace with first-hand information on Domain and Page Authority of over 1,000 active premium-aged domains. To this day, we consider Moz's DA the single most accurate measure of a website's authority. An external link is a link that points at an external domain. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Top SEOs don't believe that the "title" link ….